Thursday, October 25, 2018

"Dunkin' Donuts" Co-Opts Red Sox Slogan With Social Media And Sign Blitz

In a vain attempt to recover from the negative PR fallout from their stupid "re-naming" campaign, Dunkin' Donuts is now hitching its coffee-wagon to the Red Sox—to an even greater degree than usual. All over their social media sites and on printed signs given out at Fenway Park, DD is co-opting the team's catch-phrase "Do Damage", with the rather un-clever "DOnut Damage". Sort of cute—but sort of lame, too. Full disclosure—we have never liked Dunkin' Donuts coffee, which tastes like stale battery acid to us. We do, however, have fond childhood memories of bringing home multiple dozen boxes of a product they don't really promote anymore—DONUTS. Anyway, we have to admire their ability to hook an entire region (and now a lot of the rest of the country) on a clearly inferior product. Way to go, "Dunkin'".