Wednesday, April 22, 2015

STUDY: MLB Teams Should TWEET More Stuff

An academic study on MLB teams from the University of Missouri indicates that "an increased number of total tweets from an account over a long period of time, as well as long winning streaks, overall winning percentage, and how often teams played on national television all helped increase the number of followers a team had on its Twitter account". Hmm. Let's see, winning and national exposure. Our guess is that those two variables might be a little more important than total tweets. But, then again, we're not academics. Someone get Bill James—we need a regression analysis.