Tuesday, December 18, 2018

Dunkin' Donuts Cements Its Boston Legacy With Ad Trolling New Yorkers

Dunkin' Donuts was founded in Quincy, Massachusetts. Believe it or not, there was a time when you'd go there to actually buy donuts—and they were pretty darned good donuts at that (especially the jelly ones). Those of us who are old enough can remember the pre-bagel and pre-coffee days when your family would bring a few dozen Dunkin' Donuts back to the house after a wake or funeral. Nothing like a few thousand empty calories to burn off some serious grief. Amazingly, the primary TV spots for Dunks back in the day featured a creepy store owner bellowing out: "Time to make the donuts!". Anyway, the locally-founded, worldwide mega-franchise is going out if its way to cement its Boston roots. Thanks to the sharp eye of WBZ-TV (Channel 4) sports producer Joe Giza, a great new advertising sign has been located in downtown Boston. The Dunkin' Donuts ad reads: "Boston runs on Dunkin', hard work, the sweat from 37 championships #titletown!, and the tears of New Yorkers." That is trolling to the highest degree possible. Now, this discovery might actually excuse the company from dropping the "donuts" portion of their name—wait, nah, that's inexcusable no matter what good stuff they do. Anyway, nice ad, guys.