Wednesday, November 7, 2018

Red Sox Engage In 'Market Research' To Help Name AAA Worcester Affiliate

It might not pass muster among the professional survey research community, but the Red Sox are canvassing fans to gauge the best nickname for their newly-relocated AAA farm team. Starting in 2021, the Pawtucket (RI) Red Sox (or, 'PawSox') will become the Worcester (MA) Red Sox—possibly "WooSox"? Housed at the new Polar Park in Worcester, the team does need to be called something. The Red Sox partnered with a bunch of Assumption College undergrad business students to do a sort of "city intercept" on Worcester's streets—and are also soliciting name ideas on the website HERE. Suggest away!