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| Geek City |
In the wake of ticket prices rising
again for fans of
The Carmine Hose,
the team announced a geeky new toy for team employees. In a press release only
Bill Gates could love (or even
understand), the Red Sox announced a
"new global digital workplace on the Akumina platform leveraging deep integrations with Microsoft’s Office 365 and Azure Clouds." Say what? Apparently, this new-fangled thing-a-ma-jig will allow Geek-In-Chief
John Henry's cyber-wonks to,
"unite their global workforce of full and part-time staff to improve employee engagement and productivity, providing employees with a secure mobile-friendly and intuitive user-experience with access to key operational information, applications, tools and timely in-game and day of game happenings." Uh-huh. Can we try this in English, please? Whatever this thing is has been 'cleverly' branded as
Red Sox “Home Plate”—brilliant! One of the benefits is touted in almost Trumpian terms:
"Beautiful mobile-first design and interaction." Couldn't the
old "platform" have worked just as well—and maybe allowed them to keep ticket prices stable?
