Here's a great argument for UK companies hiring US PR firms when they venture across the pond. Thomas Cook Airlines recently displayed on-line ads touting their new direct flights from Manchester, England to Boston. Of course, baseball was part of the allure in the ad, so the swinging ballpayer attracted a lot of attention. You see, the player in front of the Boston skyline is draped in Yankee pinstripes. Ooops! The airline quickly walked back the miscue with the following, "We realise that it appeared to be more of an own goal than a home run on our part and would like to make that right with baseball fans so we don’t strike out before we’ve even started the flight programme." Uh-huh.