This is
so NOG (New Ownership Group).
The Red Sox have announced the creation of a yet another department— this one called 'behavioral health'. If you thought
John Henry and crew were "touchy-feely"
before, wait until you get a load of
this. They've hired
Dr. Richard Ginsburg, co-director of the
PACES Institute of Sports Psychology at Massachusetts General Hospital to head up the unit. What will it do? According to Alex Speier (newly ensconced at Henry's
Boston Globe),
"The staff plans to place an emphasis on the emerging field of 'mindfulness,' in which individuals consciously identify and take stock of the circumstances surrounding them to avoid getting overwhelmed or distracted." Need a translation from
New-Age-Eese? Presumably, 'mindfulness' will allow players to "recognize" a hostile crowd and "implement behaviors" to overcome it. We're not making this up, folks—this is part of what your ticket money is going towards. In addition, the new department will oversee the team's interest in "neuro-scouting"—you don't even
want to know what that gobbledegook is. Who knows? Maybe we'll get little meditation rooms for us fans when our 'mindful'
Carmine Hose blow a ninth-inning lead. Not bloody likely!
