Many of you have probably gathered that we despise The Evil Ones. But, for years, we have respected one of their players—Derek Sanderson Jeter. You would be hard-pressed to find another player in the last quarter-century who personified everything a baseball player should be. On and off the diamond, he was the quintessential role model for a generation of ballplayers. What fan of any franchise—including ours—would not want a player like that to grace their roster for two decades? Recently, NIKE created a TV spot that captured this level of respect—even among a couple of reluctant Red Sox fans. It is worth watching HERE.