Friday, February 14, 2014
Dunkin' Donuts Pulls Advertising From WEEI
Dunkin' Donuts has pulled all of its on-air advertising from WEEI radio—reportedly because of an "off-hand" comment made by Gerry Callahan of the Dennis & Callahan Morning Show. It's unclear what the exact comment was, although Callahan is said to have apologized to executives at Dunkin' after admitting that he "screwed up badly". Todd Wallace of Dunkin' stated, "The decision to end our contract with WEEI in Boston and our endorsement sponsorship with Gerry Callahan in Boston was made following a monthly review of the overall advertising mix and priorities for the region." The loss of advertising revenue cannot be a welcome event at WEEI—which has been in a ratings battle with rival 98.5 The Sports Hub. WEEI is the flagship station for Boston Red Sox baseball broadcasts.