According to Steve Buckley of The Boston Herald, the entire Red Sox infield will have a "new balance" in 2014. That's not just because Will Middlebrooks and Xander Bogaerts will be fixtures on the left side—it's also because all four players have signed endorsement contracts with Boston shoe-maker New Balance. Of course, the Red Sox ownership never misses an opportunity to parlay local connections into cash—why not the players as well? We're sure Boston-based ad agency Arnold Worldwide is working on the creative for some cool TV spots this summer with the kids on the left side and Dustin Pedroia and Mike Napoli on the right. Coming to your flat-screen soon.