Wednesday, February 27, 2013
Some Season Ticket Holders Miffed At Red Sox
penetrating article by the Globe's Amalie Benjamin, the frustration of many current and lapsed Red Sox Season Ticket Holders is depicted in stark relief. The feeble efforts of the team to reach out to the departing customers has left an empty feeling among some long- and short-term ticket holders. Once considered a family heirloom to be passed on to future generations, season tickets have quickly become little more than an inconvenient albatross—one that can even be given away. You would think that—with $100,000 marketing studies under their belt—some sense of customer-centric behavior would have trickled down onto Yawkey Way. Apparently not.