There's a famous passage in the new Terry Francona book that cites a team-commissioned market research study calling for the signing of more "sexy" players like Dustin Pedroia. Yeah, that Dustin Pedroia. It had to be an out-of-town survey firm, right? Anyway, those of us here on Planet Earth had a nice chuckle at the recommendation. However, let's not rush into this. The sex symbol himself commented on his status in Fort Myers today. Said the Laser Show, "They didn't need to hire a damn marketing team. I could have told them that for free." You build your team around guys like this.